About DAYS

Our mission is to help families celebrate traditions and share the richness of our cultures with our communities.

We yearn for those warm fuzzy feelings that come from celebrating with family and friends with special foods and ritual objects. We want to share our traditions with our families and friends and we want to do it our way, stylishly, creatively, and authentically.

And yet, we need help: we don’t necessarily live near our extended families and our friends and neighbors celebrate different traditions. We don’t have the time or energy to do the research, the shopping, and the extensive preparation that celebration requires.

DAYS is here for you: We work hard to translate rituals and blessings, search out tasty recipes and cool designs, and develop original craft projects. We provide all the ingredients to help you reconnect with childhood memories, find new meanings in old traditions, and share the experiences with family, friends, and neighbors. So whether you’re celebrating the holiday for the first or the fifty-first time, we want to help you do it your way.

Entrepreneur and designer Maya Lotan founded DAYS, driven by her own need to sustain traditions (and keep her mother happy) and share them with friends and neighbors. She was soon joined by other parents in her community who were excited about the mission and eager to share their own cultures.

Please get in touch if you'd like to join our mission.


Here we are


Maya Lotan

Maya is founder and CEO. With her background in engineering and design, she brought multiple products from inception to market success. Prior to Days she was employee #4 at Loop Commerce (acquired by Synchrony 2018). This is her second startup.

She has 3 small boys who are obsessed with crafts, and the most supporting husband - also an entrepreneur.


Moran Refua

Moran is Head of Operations. She brings over 10 years of experience in Logistics, Operations and Supply Chain Management for world famous New York retail brands. 

She just moved to the Bay Area with her husband and 2 very small kids.

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Tova Birnbaum

Tova is our guiding light and supervises our Jewish content. She the Director of Jewish Content at the Oshman Family JCC in Palo Alto, and serves as a Secular Jewish Life-cycle Ceremonies officiant.

She was born in B'nai B'rak in an Ultra-Orthodox home and was one of the founders of the BINA Secular Yeshiva in Tel Aviv.


Cory Sanderson

Cory is our logistics advisor helping shape our execution strategy down to the smallest details. He brings years of leadership experience including director of operations at KiwiCo and other fortune 500 companies.

He is currently Global Operations Manager at Flexport.


Alex Sirota

Alex is a strategic advisor guiding us from inception covering the full spectrum of business, strategy, technology product and marketing design.

Alex is the co-founder, Chief Product & Technology Officer of Loop Commerce (acquired by Synchrony). He is an entrepreneur with over 20 years of experience of building companies, products and teams.

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Zack Bodner

Zack is an early supporter of the Days project and advises us on strategic alliances in the Jewish community and beyond.

Zack is the CEO of the Oshman Family JCC in Palo Alto.

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Dan Malca

Dan is the wind behind Days. An early investor, supporter and friend helps us with marketing, technology and business - connecting the dots, the cables, the technology infrastructure, as well as mixing colors and building boxes.

Dan is the Director of Engineering for Yahoo! Homepage.